Addresses the dangerous power that Kasky threatens to unleash on the business community and suggests how you, as in-house counsel, can stem the tide of this unwarranted expansion and help protect your company from having to defend against a meritless but costly lawsuit.
Companies using third-party websites to promote growth enjoy many benefits: cheap, effective exposure; real-time consumer feedback and interaction; and relevancy in a changing market. there are risks, however, when marketing to social networks. Avoid the pitfalls and understand the legal issues lurking behind the walls and tweets.
What can in-house counsel do to help mitigate liability in the wake of a crisis and to help maintain the company's public reputation? James Nortz addresses this question in this must-read article.
James Wong discusses the importance of humor when building business relationships, and the differences between Chinese and Americans when it comes to cracking jokes.
This article focuses on the three stages of crisis management: the immediate stage, when you manage short-term effects; the intermediate stage, when you manage litigation and other collateral consequences and the final stage, when you evaluate long-term effects and put the crisis behind you.
Your company has one opportunity to make a good, or at least a competent, first impression to promptly defuse a situation. You can use the media effectively to present balanced facts to the public following a crisis, to neutralize biased or inaccurate reporting, and to improve your reputation. As in-house counsel, you should be involved on the front line from the beginning. This article shows you how to develop an effective media relations plan, not only to minimize the negatives, but also to accentuate the positives.
The legal department at McDonald's adds to the bottom line by investing in the community through a diversity pipeline project.
When government action or public controversy affects corporate practice, commercial speakers must be wary of exposure to massive civil penalty suits. Even when speaking honestly and in the best interest of the public, accusations of deceptive and misleading conduct may surface. This article presents three tips to keep in mind, before you’re punished for speaking your mind.
Check out this 2014 Apex, Excel and Communicator Award-winning article! The standard “no comment” response to a media frenzy surrounding pending litigation is an approach that some legal counsel have opted out of in favor of more detailed disclosure. Such an approach addresses not
only the media, but also other company constituencies who are impacted by the negative attention. This article details how to create a platform for proactive responses.
Companies of all sizes are tweeting, texting and posting. Consumers are targets of social media advertising, as well as participants in its creation and distribution. Learn the new methods of compliance with advertising law and consumer protection principles that are emerging alongside burgeoning platforms for making connections and sharing content.