Close
Login to MyACC
ACC Members


Not a Member?

The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

Join ACC

Companies spend billions of dollars to associate their products or brand with celebrities, athletes, and sports franchises. This session will provide in-house counsel an opportunity to learn the critical components of sponsorship and endorsement agreements. It will cover the cornerstones — grant of rights, category exclusivity, use of marks, indemnification, term and termination, IP ownership, reps and warranties, delivery of elements, activation, and ambush marketing — as well as strategies for avoiding common negotiation pitfalls. The panel will discuss applicable sports and entertainment union coverage and rules that may affect your bottom line as well as frequent deal terms that may trip you up when engaging high-profile talent to endorse or advertise your brand or product.

Members-only access

To access the full resource, you must be a member. Already a member? Login to unlock.
Login

Not an ACC member?

Gain access to a comprehensive collection of global resources for in-house counsel
Sign up for a 30-day trial
Region: United States
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
ACC